KEZA STUDIO × FXNS
MVP · V1.0 · Confidential
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Keza Studio × FXNSMVP Proposal · v1.0 · Confidential

Football,
rebuilt for the fan.

A proposal to design and build the FXNS App MVP - one home for match day, an AI Pundit worth listening to, and a game that keeps fans coming back every week.

MVP scope
Fan App + Admin Portal
Timeline
8 weeks to closed beta
Investment
From £9,500
IN MVPReady to countersign this week
Scroll · 02
02The Vision

Fans deserve better than five open tabs

One home for match day

Collapse 4-6 apps into a single, branded experience - scores, timeline, key moments, and lineups in one place.

A pundit in your pocket

An AI companion that speaks football, grounded in real match data and editorial context you control.

A weekly ritual

Predictions, streaks, and rivalries turn casual fans into weekly regulars. The game around the game.

“Modern fans juggle scores, news, video, socials and fantasy in five different tabs. FXNS is the one tab you actually keep open.”
03Match Day Experience

Built for the ninety minutes

This is the fan flow we optimise first. Everything else earns its place around it.

Live scores & lineups

IN MVP

Real-time from a licensed provider (Sportmonks or API-Football, finalised in discovery). Kick-off, goals, cards, subs - all with push.

Match Centre timeline

IN MVP

Chronological feed of moments with xG, momentum shifts, and quick-play video hooks for phase 2 ingestion.

Stadium Mode

IN MVP

Low-data, high-contrast view for use in-venue. Battery-sipping, glance-friendly, works with poor signal.

Smart notifications

IN MVP

Segmented by team, competition, and player. Quiet-hours aware. Silenced automatically if you're at the ground.

Video highlights

PHASE 2

Native ingestion of key moments post-match. Requires rights partner selection.

Tablet-native layouts

PHASE 2

Bigger canvas layouts for iPads and tablets, once the phone experience is validated with real fans.

04AI Pundit

The analyst that never sleeps

A pundit worth listening to, not a novelty chatbot. Ask about form, head-to-heads, tactical shape, or the mood in the dressing room - answered in your team's voice.

Everyday utility

One tap from every fixture, player, and stat. Answers in seconds, not paragraphs.

Grounded in data

Retrieves live stats via tool calls, so answers stay factual - no hallucinated goal counts.

Editorially tuned

Your team maintains prompts and match-week talking points through the Admin Portal.

Model-agnostic

Swap between latest Gemini, Claude, and GPT tiers as models improve - no vendor lock.

Sample exchange
Fan

How does our record look at away grounds this month?

Pundit

Three away trips in the last four weeks, all against top-half sides. One clean sheet, one late collapse, one convincing 2-0. Expected goals conceded is trending down - the shape is holding, the finishing is the tell.

05Gamification & Community

The game around the game

IN MVP

MVP includes predictions, streaks, rivalries, and reactions.

Weekly predictions ladder

Correct result, score, first scorer. Points settle within an hour of full-time.

Streaks & badges

Tuned to the weekly fixture cadence. Miss a matchweek and the streak resets - friction with reward.

Friend groups & rivalries

Private leagues with your mates, public leagues with the wider fanbase.

Post-match reactions

Polls and quick-hit reactions surfaced back into the Match Centre - social proof, without socials.

3-5×
sessions per matchweek target
45s
median prediction time
40%
week-4 retention target
PHASE 2Full Fantasy Football league

Multi-week fantasy, transfers, and captaincy sit in phase 2 - once the weekly predictions loop proves out with real fans.

06Admin Portal

Editorial, moderation, monetisation - one desk

The FXNS team runs the whole app from a single web console. Fast, keyboard-friendly, and safe under pressure on a Saturday afternoon.

Editorial CMS

Pundit prompts, match-week copy, promoted banners, editorial takeovers.

Moderation queue

Reactions, reports, and league chat kept clean - with per-fixture escalation.

Push composer

Segment by team, competition, streak status, or a saved cohort. Schedule ahead.

Monetisation controls

Paywall toggles, promo codes, and per-cohort experiments.

07Architecture & Stack

Boring where it should be, sharp where it matters

We favour proven, standard, replaceable pieces so the interesting work happens where fans actually feel it - match day and the pundit.

01Mobile

React Native + Expo

One codebase, iOS + Android, OTA updates without app-store cycles.

02Admin web

TanStack Start + React

Type-safe routing, SSR ready, Tailwind design system shared with the app.

03Backend

Supabase

Postgres, Auth, Row-Level Security, Realtime, Storage - production from day one.

04Intelligence

Model-agnostic AI layer

Access to the latest Gemini / Claude / GPT tiers through a single abstraction. No vendor lock.

05Ops

PostHog + Sentry

Product analytics + error monitoring wired in from launch.

08Delivery Plan

Eight weeks. Weekly demos. No surprises.

1
Week 1

Discovery

  • Review business objectives
  • Confirm functional scope
  • Validate technical architecture
  • Finalise implementation plan
2
Weeks 2-3

UX & UI Design

  • User experience design
  • Wireframes
  • High-fidelity interface design
  • Interactive prototype & sign-off
3
Weeks 3-6

Development

  • Mobile application
  • Backend services & auth
  • API + AI integrations
  • Admin portal
4
Week 7

Quality Assurance

  • Functional testing
  • Device testing
  • Performance optimisation
  • Bug fixing & UAT support
5
Week 8

Deployment

  • Production deployment
  • App Store preparation
  • Google Play preparation
  • Launch support
09Team & Ways of Working

A small pod that talks like a big one

The pod
  • Product Lead
    Keza Studio
    0.6 FTE
  • Senior Full-Stack
    Keza Studio
    1.0 FTE
  • Product Designer
    Keza Studio
    0.7 FTE
  • QA (part-time)
    Keza Studio
    0.3 FTE
  • Product Owner
    FXNS founder - embedded
    0.4 FTE
Weekly rhythm
  • Wed

    Written async update - what shipped, what's next, what's blocked.

  • Fri

    Live demo call, 30 mins. You see it work. We take notes.

  • Any

    Shared Linear + Figma access. TestFlight from week 3.

10Investment

Two ways to green-light this

Fixed scope, fixed price. Both options include everything below - no line-item surprises, no daily-rate creep.

What's included in both
  • Fan mobile app (iOS + Android)
  • Admin Portal (web)
  • AI Pundit v1 with editorial ops
  • Predictions, streaks, rivalries
  • 8-week delivery plan with weekly demos
  • Two weeks of post-beta support
Not included
  • Backend hosting & infrastructure (Supabase, AI Gateway, provider APIs) - billed separately, direct to FXNS
  • App Store and Google Play developer account fees
  • Third-party licensing (stats provider, push, analytics)

Backend infrastructure (Supabase, AI Gateway, third-party APIs) is billed on usage, directly to FXNS - we'll help configure and optimise, but the accounts stay in your name.

11Next Steps

Let's kick off

STEP 01

Countersign this proposal

Two-way email, no legal marathon.

STEP 02

Kick-off call

Within 5 working days. 60 minutes. Bring opinions.

STEP 03

Discovery workshop

Week 1. We leave with a locked scope and a shipped design system starter.

STEP 04

Weekly rhythm begins

From week 2 you're seeing real product every Friday.

Ready when you are

Reply with your preferred option and we'll book the kick-off.

Countersign & reply →
Prepared byKeza Studio